How to maintain profitability (strategy, organization)
How to maintain business volumes (retention, loyalty)
How to keep growing (sales, channels, offer)
Shifting focus on commercial management
For many years we have managed our sales effort without being aware that we were in a buying model, wherein a product available on reasonable price, and certain skills for personal and empathetic treatment ensured the growth of our business.
But now to achieve our goals, we have no choice but to "cross the line", start to be proactive and go to Sell.
And to sell, its necessary tu update the comercial procedures, training the sales team and use innovation.
